Dec 24, 2009

McVie and TBR’s gayest commercials, and the Commercial Closet

McVie and The Bakla Review posted their selection of the top 10 gayest Pinoy TV commercials of the decade. You can check either TBR’s post or McVie’s post (it’s mostly the same content). Looking at their list, I can’t find any obvious omissions. The funny KFC Shrimp Surfers is there, as is the Sunkist basketball ad. And my two favorites—the Pond’s and the Ad Congress Target:Market (shown below)—are in the top 3.

If I were to compile such a list, I wouldn’t rank highly the TVCs that merely display eye candy, like their #1 Rexona ad. I prefer those ads that have obvious gay themes and moreso if they show them in a positive light. So for me, the Ad Congress Target:Market commercial would be my #1, followed by the Pond’s. What do you think? Which would be your choices? Go to TBR’s or McVie’s post to comment. :-)

Since we’re talking about TV commercials anyway, I’d like to share this treasure trove of a website named Commercial Closet that I’ve known for several years now. It’s a directory of TV commercials, print ads, and other ad-related material from around the world that have LGBT themes or subjects. There’s plenty of good stuff in here and you can quickly see that other countries have commercials that are unlikely to see the light of day here in the Philippines. Enjoy!


joelmcvie wrote on December 24, 2009 at 8:45 PM:

Thank you, thank you for featuring our gay ads post. And thanks for sharing with us your thoughts regarding the list.

Merry Christmas and have a Gay New Year!

Vince wrote on December 26, 2009 at 1:10 AM:

McVie, you're welcome! Merry Christmas to you too!

The Bakla Review wrote on December 26, 2009 at 5:54 PM:

well, we do think the rexona ad is obviously gay and couldn't be more positive. look at how much fun they're having! plus, it's that rare phenom that brings straight men and women to our team.

of course, we love your faves too. that's why they're #2 and #3. :)

Vince (Discreet Manila) wrote on December 27, 2009 at 10:54 PM:

TBR, well, it is your and McVie's list so you two definitely have the prerogative to consider whether a TVC is gay or not. Hehe.

GeoRge wrote on January 2, 2010 at 2:11 AM:

The ad congress "target market" spot and Pond's commercial were my favorites too. I was thinking about one TVC campaign that I found somewhat offensive though, which is the Colt 45 ads "Real Men Drink Colt". To think I usually just ignore ads like those.

Vince (Discreet Manila) wrote on January 3, 2010 at 2:33 PM:

George, ah, the Colt 45 commercials. Yeah, they are kinda offensive.